As days grow shorter and temperatures plummet, you might be tempted to turn to comfort food to brighten up the day.
But for anyone wanting to drop a dress size in time for Christmas, November 25th is the perfect day to start.
With 4 weeks to go before the tiredness round the office parties typically kick off, nutritionists insist starting a diet now, leaving enough time to shed the pounds sensibly and with a realistic chance of slimming, toning-up or losing a stone.
New research commissioned by Atkins reveals that more than half (53.7%) of women go on a diet before Christmas, rising to almost two thirds (63%) of those aged between 25 and 34.
Cardiff is the Christmas dieting capital of the UK, where 8 out of 10 women try to shed pounds before they party.
But Plymouth ladies are least bothered, with 70% saying they never try to diet in the run up to the festive season.
However for those who do diet, a fifth are sensible enough to begin in or around October 25th, but 1 in 10 still crash diet in the week or two before the office party, often with disastrous results when mixed with alcohol.
Atkins chief nutritionist, Linda O'Byrne, said: “There are lots of fad crash diets that can cause more harm than good and we have launched LBD Day to make slimmers aware that there is a sensible way to drop a dress size for the Christmas party season. Six weeks is the perfect time frame to realistically lose a stone in weight. Naturally everybody wants to look and feel great when they are out partying but many people simply leave it too late.”
“This is counter-productive as the danger with crash dieting is that you go out drinking on an empty stomach and you end up drunker, quicker. Plus any weight you have lost is likely to go straight back on the moment you start tucking into party food. We urge crash dieters to think again, there is another way.
According to the new Atkins research, which surveyed 1,007 women across the UK, 6 out of 10 females own a Little Black Dress and 1/3 insist it is their favourite item of clothing.
Linda O'Byrne, Atkins chief nutritionist, added: “Our research shows that the Little Black Dress is as much a part of the party season as mistletoe and wine. We urge women to take a sensible approach to dieting in the run-up to Christmas because it will enable them not only to look great on their big night out but to feel great too.
Slimmers must focus on eating and drinking healthily by cutting down on sugar and refined carb intake and getting some exercise. This, along with some patience, is the key to weight loss.
Cutting calories too low will increase cravings, as will eating a “low fat” as good fats are needed for satiety. Look to lean protein, vegetables, good fats and low sugar snacks; something that can be sustained and become part of a lifestyle and routine.”
Therefore, when you decide that you want to look great on the Christmas and New Year night, think what you eat every day, how healthy is that food and if you are getting the necessary number of calories per day!